Chapter 11

Strategic leadership at Nike focuses on innovation, motivation, and long t erm thinking. Leaders at Nike encourage employees to be creative and take risks, especially when developing new products or marketing ideas. This culture of innovation is a big reason why Nike stays ahead of competitors.

Leadership at Nike also emphasizes building a strong company culture. This includes promoting diversity, inclusion, and teamwork. Nike understands that employees from different backgrounds can bring new ideas that improve the company’s performance.

In recent years, Nike’s leadership has also placed more attention on ethical responsibility. This includes improving labor standards, increasing transparency, and focusing on environmental sustainability. Good leadership helps Nike balance profit goals with social responsibility, which is important for maintaining its global reputation.

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