Nike is a global company that operates in more than 170 countries. Its international strategy focuses on balancing global consistency with local adaptation. This means Nike keeps the same brand identity worldwide but adjusts marketing and products for different regions.
For example, Nike may sponsor different athletes depending on the country or promote sports that are more popular in that region. This helps Nike connect better with local customers while still maintaining a strong global brand.
Nike also manages global supply chains to produce and distribute products efficiently. This international strategy allows Nike to reach a large customer base and continue growing in different markets around the world.